Xi Lin Men Alkoholiskā dzēriena iepakojums — Xu Yao and Li Wei

Darbs Xi Lin Men Alkoholiskā dzēriena iepakojums, kura autors ir Xu Yao and Li Wei, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2021

Xi Lin Men Alkoholiskā dzēriena iepakojums

Autors: Xu Yao and Li Wei

Klients: Xi Lin Men

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Xi Lin Men Alkoholiskā dzēriena iepakojums

Xi Lin Men ir iepakojuma dizains ķīniešu stiprajam dzērienam, un nosaukums nozīmē tuvošanos laimei. Pudele ir caurspīdīga, tāpēc dzidrais šķidrums ir pilnībā redzams. Skatoties aptuveni 45 grādu leņķī, pie pamatnes parādās reljefs ar divām zivīm, kas novietotas galvu pie astes, atgādinot Jin un Jaņ simbolu. Matēšanas tehnika piešķir zivju reljefam dziļumu, savukārt sarkanie punkti uz zivju pierēm ir uzklāti ar termopārneses drukas paņēmienu. Vāciņš atgādina bambusu — pastāvīgas izaugsmes simbolu. Šaurā augšdaļa un platā pamatne atvieglo dzēriena liešanu.

Atzinība

Par Bronzas balva A' Design Award

Xi Lin Men Alkoholiskā dzēriena iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Xi Lin Men Alkoholiskā dzēriena iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Xi Lin Men Alkoholiskā dzēriena iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Izmēri un iepakojums: Width 150mm x Depth 150mm x Height 290mm.
Birkas: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Ražošanas tehnoloģija: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Dizaina izaicinājums: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Pētījums: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Iedvesma: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Projekta ilgums: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Darbības plūsma: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Komandas dalībnieki: Designer: Xu Yao
Art Director: Li Wei