Labelist Cosmetics Ādas Kopšanas Iepakojums — Brava Design

Darbs Labelist Cosmetics Ādas Kopšanas Iepakojums, kura autors ir Brava Design, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2021

Labelist Cosmetics Ādas Kopšanas Iepakojums

Autors: Brava Design

Klients: Labelist Cosmetics

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Labelist Cosmetics Ādas Kopšanas Iepakojums

Labelist Cosmetics iepakojums ir izstrādāts, ņemot vērā pašreizējās nozares tendences. Lai piesaistītu klienta uzmanību, ir izmantotas maigas, bet ļoti spilgtas krāsas. Ir mēģināts atšķirt trīs produkta līmeņus: būtisko, ārstniecisko un intensīvo, izmantojot iepakojumu, krāsu un pieskārienu. Rezultāts ir sasniegts, uzklājot dažādas tintes, lakas, papīra veidus un apdari.

Atzinība

Par Bronzas balva A' Design Award

Labelist Cosmetics Ādas Kopšanas Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Labelist Cosmetics Ādas Kopšanas Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Labelist Cosmetics Ādas Kopšanas Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Izmēri un iepakojums: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Birkas: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Ražošanas tehnoloģija: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Dizaina izaicinājums: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Pētījums: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Iedvesma: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Projekta ilgums: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Darbības plūsma: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Komandas dalībnieki: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Attēlu autori: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder