Da Ya Li Restorāna interjera dizains — Wei Wu

Darbs Da Ya Li Restorāna interjera dizains, kura autors ir Wei Wu, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

ZeltaInterjers· 2021

Da Ya Li Restorāna interjera dizains

Autors: Wei Wu

Klients: Beijing Da Ya Li Catering Co., Ltd.

Zelta balva A' Design Award ieguvējs kategorijā Interjers

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Krāsas

Dizains

Par Da Ya Li Restorāna interjera dizains

Da Ya Li ir cepto pīļu restorāna interjera dizains Čendu pilsētā, Ķīnā. Centrālais elements ir sarkans koka namiņš, veidots no rotangpalmas. Aptuveni 50 000 rotangpalmas detaļu tika noslīpētas un nokrāsotas ar smidzinātāju darbnīcā, pēc tam pa vienai piestiprinātas pie formētas pamatnes. Pītais raksts paceļas no kāpņu ieejas un turpinās līdz sēdvietu zonām. Sarkanā krāsa atgādina ķīniešu karalisko arhitektūru un Sičuaņas virtuves piparoto garšu. Dūmakaini melnas antīko ķieģeļu sienas un grīdas flīzes līdzsvaro silto sarkano toni. Metāla režģis sadala telpu atbilstoši komerciālajām vajadzībām.

Atzinība

Par Zelta balva A' Design Award

Da Ya Li Restorāna interjera dizains ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Da Ya Li Restorāna interjera dizains būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Da Ya Li Restorāna interjera dizains izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Izmēri un iepakojums: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Birkas: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Ražošanas tehnoloģija: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Dizaina izaicinājums: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Pētījums: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Iedvesma: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Projekta ilgums: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Darbības plūsma: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Komandas dalībnieki: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Attēlu autori: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy