Green Boat Song Iepakojums — Evan Chen and Ziming Guo

Darbs Green Boat Song Iepakojums, kura autors ir Evan Chen and Ziming Guo, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2021

Green Boat Song Iepakojums

Autors: Evan Chen and Ziming Guo

Klients: Lascaux Design Institute Inc.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Green Boat Song Iepakojums

Iepakojums paredzēts lauksaimniecības produktam. Tas izmanto Klein zilo krāsu lielā platībā, lai radītu profesionālu atmosfēru, atspoguļotu produktu kvalitāti un uzsvērtu bioloģiskās zīmola iezīmes. Tās galvenajā daļā ir izmantotas izsmalcinātas kokgriezumu izdrukas, kas attēlo brīvi augošas vistas un vaislas vidi. Apkārtējie vīnogulāji un ziedi rada dabas un tīrības sajūtu. Produkta informācijas izkārtojums bagātina attēla saturu, un tajā pašā laikā tas arī dod pietiekami daudz vietas elpot.

Atzinība

Par Sudraba balva A' Design Award

Green Boat Song Iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Green Boat Song Iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Green Boat Song Iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Izmēri un iepakojums: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Birkas: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Ražošanas tehnoloģija: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Dizaina izaicinājums: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Pētījums: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Iedvesma: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Projekta ilgums: The project started with Suzhou in November 2020.
Darbības plūsma: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Komandas dalībnieki: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang