Grundig Heinzelmann Limited Edition Reklāmas animācijas filma — Digital Panorama

Darbs Grundig Heinzelmann Limited Edition Reklāmas animācijas filma, kura autors ir Digital Panorama, ir augsti novērtēts un ļoti prestižās 2021 Platīna balva A' Design Award ieguvējs kategorijā Filmu, video un animācijas dizains.

PlatīnaFilma· 2021

Grundig Heinzelmann Limited Edition Reklāmas animācijas filma

Autors: Digital Panorama

Klients: Digital Panorama

Platīna balva A' Design Award ieguvējs kategorijā Filma

252,882

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #118526

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Grundig Heinzelmann Limited Edition Reklāmas animācijas filma

Grundig Heinzelmann Limited Edition ir reklāmas animācijas filma, kas radīta radioaparātam, kura pamatā ir vēsturisks dizains. Heinzelmann radioaparāts tika laists klajā 1946. gadā kā koka korpusa radio, kas būvēts bez lampām. Filma pārinterpretē šo mantojumu, izmantojot pasauli, kurā harmonijā savijas koks un slīpēts metāls. Visi elementi tika modelēti un animēti trīsdimensiju telpā, izmantojot datorgrafiku. Filma ilgst sešdesmit sekundes pilnā augstajā izšķirtspējā un noslēdzas telpā ar retro, taču vienlaikus modernu atmosfēru.

Atzinība

Par Platīna balva A' Design Award

Grundig Heinzelmann Limited Edition Reklāmas animācijas filma ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Grundig Heinzelmann Limited Edition Reklāmas animācijas filma parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Grundig Heinzelmann Limited Edition Reklāmas animācijas filma ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Izmēri un iepakojums: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Birkas: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Ražošanas tehnoloģija: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Dizaina izaicinājums: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Pētījums: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Iedvesma: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Projekta ilgums: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Darbības plūsma: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patenti: Copyrights belong to Arcelik A.S, 2019
Komandas dalībnieki: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Attēlu autori: Video Credits: Emre GOREN