Beer Culture 2020 Tirgus izpētes ziņojums — Gabriela Maria Straka

Darbs Beer Culture 2020 Tirgus izpētes ziņojums, kura autors ir Gabriela Maria Straka, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2021

Beer Culture 2020 Tirgus izpētes ziņojums

Autors: Gabriela Maria Straka

Klients: Brau Union Österreich AG

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Dizains

Par Beer Culture 2020 Tirgus izpētes ziņojums

"Alus kultūra 2020" ir drukāts ziņojums par alus kultūru Austrijā. Ziņojumā apkopoti reprezentatīvas Austrijas iedzīvotāju aptaujas rezultāti, kas veikta iedzīvotājiem no 18 gadu vecuma, un šo aptauju neatkarīgs tirgus izpētes institūts veica, izmantojot tiešsaistes un telefona intervijas. Aplūkotās tēmas ietver alus specialitāšu nozīmi, dzeršanas paradumus, ilgtspējīgu alus ražošanu, zīmola lojalitāti un bezalkoholiskos produktus. Vienkārša grafika un simboli attēlo skaitliskos datus viegli uztveramā veidā. Ziņojumu veido 64 satura lappuses un četras vāka lappuses.

Atzinība

Par Bronzas balva A' Design Award

Beer Culture 2020 Tirgus izpētes ziņojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Beer Culture 2020 Tirgus izpētes ziņojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Beer Culture 2020 Tirgus izpētes ziņojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Izmēri un iepakojums: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Birkas: beer culture report, beer culture, beer, market research, Austria
Ražošanas tehnoloģija: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Dizaina izaicinājums: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Pētījums: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Iedvesma: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Projekta ilgums: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Darbības plūsma: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patenti: Copyrights belong to Brau Union Österreich AG, 2020
Komandas dalībnieki: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Attēlu autori: Brau Union Österreich AG