Constellation Šķiltavu iepakojums — Sunhwa Lee and Wenyuan Chen

Darbs Constellation Šķiltavu iepakojums, kura autors ir Sunhwa Lee and Wenyuan Chen, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2021

Constellation Šķiltavu iepakojums

Autors: Sunhwa Lee and Wenyuan Chen

Klients: Zippo (China) Outdoor Products Co., Ltd.

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Constellation Šķiltavu iepakojums

Constellation ir ierobežota izdevuma iepakojuma dizains kolekcionējamām šķiltavām. Iepakojums izgaismojas caur maziem punktiņiem uz tā virsmas, un gaismiņas var ieslēgt pa vienai, veidojot dažādas zodiaka zīmes. Efekta beigās gaismiņas lēnām iedegas un izdziest. Gaismas efekts ir uzlādējams ar USB kabeli, un pilnībā uzlādēts tas darbojas divpadsmit stundas. Šķiltavas pie iekšējā iepakojuma turas ar magnētiem, tāpēc kastīti var izmantot arī kā vitrīnu. Aizmugurē izlokāms slēpts trīsstūrveida balsts, kas ļauj iepakojumam stāvēt vertikāli. Galvenais izmantotais materiāls ir papīrs.

Atzinība

Par Zelta balva A' Design Award

Constellation Šķiltavu iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Constellation Šķiltavu iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Constellation Šķiltavu iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Izmēri un iepakojums: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Birkas: Zippo, lighter, packaging, packaging design, innovative, inspiring
Ražošanas tehnoloģija: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Dizaina izaicinājums: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Pētījums: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Iedvesma: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Projekta ilgums: The project started in April 2020 and launched in February 2021 in China.
Darbības plūsma: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patenti: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Komandas dalībnieki: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen