Burning Tea Dzērienu pudeles iepakojums — Genki Forest

Darbs Burning Tea Dzērienu pudeles iepakojums, kura autors ir Genki Forest, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2021

Burning Tea Dzērienu pudeles iepakojums

Autors: Genki Forest

Klients: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Burning Tea Dzērienu pudeles iepakojums

Burning Tea ir iepakojuma dizains pudelēs pildītam tējas dzērienam. Pudele izgatavota no PET, kas ir gaišs un caurspīdīgs plastmasas materiāls, izturīgs pret triecieniem. Etiķete pārsvarā ir melnbalta, un priekšpusē attēlots zeltains liesmas simbols, kas ļauj produktu viegli pamanīt starp citiem izstrādājumiem uz pilniem plauktiem. Zīmola nosaukumā izmantoti burti, kas veidoti senās Ķīnas oficiālā raksta stilā. Pudeles platums ir 66 mm, augstums – 220 mm. Vidusdaļa ir ieliekta iekšup, lai to būtu vieglāk turēt rokā, savukārt gredzenveida pamatne piešķir papildu stabilitāti. Fona krāsas norāda uz katru garšas variantu.

Atzinība

Par Dzelzs balva A' Design Award

Burning Tea Dzērienu pudeles iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Burning Tea Dzērienu pudeles iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Burning Tea Dzērienu pudeles iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Izmēri un iepakojums: Width 66mm x Height 220mm
Birkas: Branding, Packaging, bottle, 3D, water
Ražošanas tehnoloģija: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Dizaina izaicinājums: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Pētījums: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Iedvesma: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Projekta ilgums: The project started in June 2017.
Darbības plūsma: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Komandas dalībnieki: Xiaochen Liu
Chu Xu
Attēlu autori: Xiaochen Liu