Sogurt With Love and All Things Good Saldēta jogurta iepakojums — Jimmy Chew

Darbs Sogurt With Love and All Things Good Saldēta jogurta iepakojums, kura autors ir Jimmy Chew, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2021

Sogurt With Love and All Things Good Saldēta jogurta iepakojums

Autors: Jimmy Chew

Klients: Sogurt

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Sogurt With Love and All Things Good Saldēta jogurta iepakojums

Sogurt With Love and All Things Good ir iepakojuma dizains saldēta jogurta saldējuma kausiņiem. Svaigi krāsu toņi izmantoti, lai atspoguļotu pieejamu, vieglu un elegantu zīmola balsi. Pārklātas ilustrācijas personificē galveno sastāvdaļu saplūšanu katrā radītajā garšā. Tipogrāfija, ikonogrāfija un izkārtojums ir sakārtoti tā, lai skaidri sniegtu informāciju par produktu un atvieglotu tās uztveršanu. Iepriekšējā iepakojuma plastmasas vāciņš ir aizstāts ar papīra vāciņu. Katrs kausiņš satur 125 mililitrus un ir 74 milimetrus plats.

Atzinība

Par Dzelzs balva A' Design Award

Sogurt With Love and All Things Good Saldēta jogurta iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Sogurt With Love and All Things Good Saldēta jogurta iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Sogurt With Love and All Things Good Saldēta jogurta iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Izmēri un iepakojums: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Birkas: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Ražošanas tehnoloģija: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Dizaina izaicinājums: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Pētījums: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Iedvesma: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Projekta ilgums: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Darbības plūsma: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Komandas dalībnieki: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Attēlu autori: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.