Customized Farmland Primārā funkcija: Mobilā lietotne — Xiaoshuai Jing and Huicong Hu

Darbs Customized Farmland Primārā funkcija: Mobilā lietotne, kura autors ir Xiaoshuai Jing and Huicong Hu, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Mobilo tehnoloģiju, lietotņu un programmatūras dizains.

SudrabaMobilais· 2021

Customized Farmland Primārā funkcija: Mobilā lietotne

Autors: Xiaoshuai Jing and Huicong Hu

Klients: Harbin Institute of Technology, Shenzhen

Sudraba balva A' Design Award ieguvējs kategorijā Mobilais

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Verificēt balvas statusu dizainam #120095

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Krāsas

Dizains

Par Customized Farmland Primārā funkcija: Mobilā lietotne

Pielāgota lauksaimniecības zeme ir mobilā lietotne lauksaimniecības zemes nomai tiešsaistē. Lietotne savieno pilsētas lietotājus ar lauku zemi un cilvēkresursiem Ķīnā. Tiek piedāvāti seši moduļi: zemes noma, lauksaimniecība, lauku tūrisms, 5G tiešraides, tiešsaistes tirdzniecība un ziedošana tiešsaistē. Lietotāji pārlūko karti, izvēlas tuvumā esošu zemi un aplūko kultūraugus, ko tur var audzēt. Tiešraides video reāllaikā parāda augu augšanu, un var rezervēt klātienes apmeklējumus saimniecībā. Novākto ražu var pārdot citiem lietotājiem vai ziedot, izmantojot platformu.

Atzinība

Par Sudraba balva A' Design Award

Customized Farmland Primārā funkcija: Mobilā lietotne ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Customized Farmland Primārā funkcija: Mobilā lietotne būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Customized Farmland Primārā funkcija: Mobilā lietotne ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Izmēri un iepakojums: Designed for the iOS System
Birkas: Interface, Interaction Design, Visual Communication, User Experience
Ražošanas tehnoloģija: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Dizaina izaicinājums: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Pētījums: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Iedvesma: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Projekta ilgums: The project started in December 2019 and finished in September 2020 in Shenzhen.
Darbības plūsma: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Komandas dalībnieki: Xiaoshuai Jing
Huicong Hu
Attēlu autori: Images by Xiaoshuai Jing, Huicong Hu, 2021