MontGras Handcrafted Vīna etiķete — Ximena Ureta

Darbs MontGras Handcrafted Vīna etiķete, kura autors ir Ximena Ureta, ir augsti novērtēts un ļoti prestižās 2022 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2022

MontGras Handcrafted Vīna etiķete

Autors: Ximena Ureta

Klients: MontGras

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par MontGras Handcrafted Vīna etiķete

MontGras Handcrafted ir vīna etiķešu sērija, kas radīta pieciem Čīles vīniem, kuri izgatavoti no retām vīnogu šķirnēm, novāktām 2020. gadā. Katra etiķete apvieno divus mākslas elementus – vīndara parakstu un atšķirīgu ražas gada skaitļa tipogrāfisko risinājumu, savukārt kopīga grafiskā līnija vieno visus piecus dizainus. Etiķetes ir drukātas uz pašlīmējoša, nepārklāta, ūdensizturīga papīra, kas ir noturīgs pret novecošanos un ultravioleto starojumu. Apdari papildina zelta folija, izciršana, sietspiedes laka ar reljefu un matēta aizsarglaka. Katru pudeli noslēdz vaska kapsula.

Atzinība

Par Zelta balva A' Design Award

MontGras Handcrafted Vīna etiķete ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka MontGras Handcrafted Vīna etiķete būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. MontGras Handcrafted Vīna etiķete izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
Izmēri un iepakojums: Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule.
Birkas: Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
Ražošanas tehnoloģija: Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
Dizaina izaicinājums: The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
Pētījums: There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
Iedvesma: MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
Projekta ilgums: The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
Darbības plūsma: This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
Komandas dalībnieki: Art direction and design: Ximena Ureta
Second designer: Francisca Furgones
Art: Ximena Ureta
Box second designer: Paulina Larrain
Attēlu autori: Image #1, #2, #3, #4, #5: Jorge Brantmayer.