Treasured Brew of the Cave Baijiu pudeles iepakojums — Tiger Pan

Darbs Treasured Brew of the Cave Baijiu pudeles iepakojums, kura autors ir Tiger Pan, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2022

Treasured Brew of the Cave Baijiu pudeles iepakojums

Autors: Tiger Pan

Klients: Jiugui Liquor Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Treasured Brew of the Cave Baijiu pudeles iepakojums

"Alas dārgais brūvējums" ir ķīniešu baijiu iepakojuma dizains. Ir saglabāta klasiskā maisa formas pudele ar ap kaklu aptītu virvi, savukārt materiāls ir mainīts no porcelāna uz stiklu. Stikla virsma piešķir spīdumu un tekstūru un atšķir pudeli no keramikas iepakojuma, ko izmanto citi zīmoli. Uz pamatnes senā ķīniešu zīmējuma stilā ir izgrebts kalns, lai izteiktu alu uzglabāšanas koncepciju — metodi, ko jau ilgstoši izmanto miao tauta. Pudele paliek tīra un caurspīdīga, ar reljefā iespiestu skaitli seši.

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Par Sudraba balva A' Design Award

Treasured Brew of the Cave Baijiu pudeles iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Treasured Brew of the Cave Baijiu pudeles iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Treasured Brew of the Cave Baijiu pudeles iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Izmēri un iepakojums: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Birkas: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Ražošanas tehnoloģija: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Dizaina izaicinājums: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Pētījums: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Iedvesma: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Projekta ilgums: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Darbības plūsma: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Komandas dalībnieki: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Attēlu autori: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu