Enjoy Happy Food Pakalpojumu Dizains — Ting-Han Chen

Darbs Enjoy Happy Food Pakalpojumu Dizains, kura autors ir Ting-Han Chen, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Meta, stratēģiskais un pakalpojumu dizains.

SudrabaPakalpojums· 2022

Enjoy Happy Food Pakalpojumu Dizains

Autors: Ting-Han Chen

Klients: Play Design Lab

Sudraba balva A' Design Award ieguvējs kategorijā Pakalpojums

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Krāsas

Dizains

Par Enjoy Happy Food Pakalpojumu Dizains

Šis dizaina projekts parāda, kā tradicionālo zivju pārdevēju pārveidot par modernu sociālās e-komercijas zīmolu, reaģējot uz epidēmiju, un pārvarēt plaisu starp tradicionālo iepirkšanos zivju tirgū un tiešsaistes iepirkšanās dzīvesveidu. Zīmols sakņojas pārdevēja 40gadu zivsaimniecības profesionalitātē, tradicionālajā tirgus klientu sociālās mijiedarbības veidā, un tas pieņem pielāgošanas pasūtījumus no klientiem, izmantojot Line (visbiežāk izmantotā sociālā lietotne Taivānā), lai nodrošinātu jaunāko ikdienas piegādi. nozvejotās jūras zivis un ieteiktās gatavošanas receptes.

Atzinība

Par Sudraba balva A' Design Award

Enjoy Happy Food Pakalpojumu Dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Enjoy Happy Food Pakalpojumu Dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Enjoy Happy Food Pakalpojumu Dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Izmēri un iepakojums: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Birkas: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Ražošanas tehnoloģija: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Dizaina izaicinājums: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Pētījums: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Iedvesma: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Projekta ilgums: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Darbības plūsma: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Komandas dalībnieki: Design: Ting-Han Chen