Amaro Dzīvesstila Veikals — Leticia Nobell

Darbs Amaro Dzīvesstila Veikals, kura autors ir Leticia Nobell, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

SudrabaInterjers· 2022

Amaro Dzīvesstila Veikals

Autors: Leticia Nobell

Klients: Amaro

Sudraba balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par Amaro Dzīvesstila Veikals

Jaunie Amaro fiziskie veikali atspoguļo galamērķa dzīvesveida zīmolu, savienojot sievietes ar modi, dizainu, tehnoloģijām, skaistumu un labsajūtu dažādās kategorijās plūstošā izkārtojumā. Sievietes izliekumi un sievišķīgās līnijas, izejmateriālu vienkāršība un dabas integrācija iedvesmoja šo dizainu, kur kliente jutīsies gaidīta un izklaidēta telpā, kas vienlaikus ir minimālistiska un bagāta, tehniska un mājīga, moderns un silts, pārvēršot pretstatus par papildinājumiem.

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Par Sudraba balva A' Design Award

Amaro Dzīvesstila Veikals ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Amaro Dzīvesstila Veikals būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Amaro Dzīvesstila Veikals ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Izmēri un iepakojums: Total floor area is 1300 square meters
Birkas: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Ražošanas tehnoloģija: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Dizaina izaicinājums: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Pētījums: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Iedvesma: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Projekta ilgums: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Darbības plūsma: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Komandas dalībnieki: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Attēlu autori: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso