Baidu for the Elderly Mobilā lietotne — Baidu Meux

Darbs Baidu for the Elderly Mobilā lietotne, kura autors ir Baidu Meux, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Mobilo tehnoloģiju, lietotņu un programmatūras dizains.

BronzasMobilais· 2022

Baidu for the Elderly Mobilā lietotne

Autors: Baidu Meux

Klients: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Mobilais

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Krāsas

Dizains

Par Baidu for the Elderly Mobilā lietotne

Baidu senioriem ir mobilā lietotne, kas nodrošina saturu un pakalpojumus vecāka gadagājuma lietotājiem. Lietotne izmanto senioriem draudzīgu dizaina sistēmu ar lielākiem fontiem, vienotu satura plūsmas izkārtojumu, palielinātām skāriena zonām un vienkāršu formulējumu. Visu saturu var izlasīt vai noklausīties. Videoklipos ir iekļauti inteliģenti subtitri. Balss un attēlu meklēšana ļauj vecāka gadagājuma lietotājiem meklēt informāciju, runājot vai uzņemot fotoattēlu. Balss sintēze var izmantot ģimenes locekļu ierakstītas balsis, lai skaļi nolasītu tekstus. Lietotne darbojas gan Android, gan iOS sistēmās.

Atzinība

Par Bronzas balva A' Design Award

Baidu for the Elderly Mobilā lietotne ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Baidu for the Elderly Mobilā lietotne būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Baidu for the Elderly Mobilā lietotne lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Izmēri un iepakojums: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Birkas: UX, the Elderly, Age-friendly, AI, Online Service
Ražošanas tehnoloģija: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Dizaina izaicinājums: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Pētījums: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Iedvesma: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Projekta ilgums: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Darbības plūsma: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patenti: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Komandas dalībnieki: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Attēlu autori: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021