Darbs 87MM Brand Story Grāmatas dizains, kura autors ir Sunghoon Kim, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Drukas un publicēto mediju dizains.

SudrabaDruka· 2022

87MM Brand Story Grāmatas dizains

Autors: Sunghoon Kim

Klients: 87mm

Sudraba balva A' Design Award ieguvējs kategorijā Druka

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Dizains

Par 87MM Brand Story Grāmatas dizains

87MM ir ievērojams modes zīmols Korejā, kas rada ikdienas kultūru ar stilu un asprātību. Kopš tā dibināšanas 2011. gadā ir izveidota grāmata Moment by Moment, We Say No Concept But Good Sense, lai stāstītu zīmola pēdējās desmitgades vēsturi 87MM cienītājiem. Tā mērķis ir veidot ciešāku saikni ar jauno Korejas auditoriju, kas mīl 87MM un ir aizrautīga par to, stāstot gan divu dibinātāju, gan zīmola stāstu.

Atzinība

Par Sudraba balva A' Design Award

87MM Brand Story Grāmatas dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka 87MM Brand Story Grāmatas dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. 87MM Brand Story Grāmatas dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Izmēri un iepakojums: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Birkas: 87MM, brand book, book, design, editorial, graphic, typography
Ražošanas tehnoloģija: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Dizaina izaicinājums: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Pētījums: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Iedvesma: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Projekta ilgums: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Darbības plūsma: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Komandas dalībnieki: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Attēlu autori: 87MM