Darbs SberPay Maksājumu lietotne, kura autors ir Sber, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Mobilo tehnoloģiju, lietotņu un programmatūras dizains.

SudrabaMobilais· 2022

SberPay Maksājumu lietotne

Autors: Sber

Klients: Sber

Sudraba balva A' Design Award ieguvējs kategorijā Mobilais

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Krāsas

Dizains

Par SberPay Maksājumu lietotne

SberPay ir maksājumu lietotne pirkumiem tiešsaistē un lietotnēs. Maksājumi tiek veikti caur lietotni SberBank Online, tāpēc kartes dati netiek nodoti veikaliem vai partneriem. Kartes atlikumu var redzēt pirms katra maksājuma. Tiek atbalstīti vienreizējie maksājumi, regulārie maksājumi un abonementi, kā arī turpmākai lietošanai var piesaistīt neierobežotu skaitu karšu. Vizuālā valoda ir vienkārša un balstīta uz tipogrāfiju, pogu un gradientu. Mērķis bija novērst nepieciešamību ievadīt kartes datus un padarīt maksājumu ātru un drošu.

Atzinība

Par Sudraba balva A' Design Award

SberPay Maksājumu lietotne ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka SberPay Maksājumu lietotne būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. SberPay Maksājumu lietotne ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Izmēri un iepakojums: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Birkas: innovation, payments, pay, acquiring, internetacquiring
Ražošanas tehnoloģija: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Dizaina izaicinājums: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Pētījums: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Iedvesma: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Projekta ilgums: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Darbības plūsma: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patenti: Sberbank
Komandas dalībnieki: Daria Prokuda
Shishki Collective