Amplifying Identity Biroja interjera dizains — DB and B Pte Ltd

Darbs Amplifying Identity Biroja interjera dizains, kura autors ir DB and B Pte Ltd, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

SudrabaInterjers· 2022

Amplifying Identity Biroja interjera dizains

Autors: DB and B Pte Ltd

Klients: DB&B Pte Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Interjers

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Krāsas

Dizains

Par Amplifying Identity Biroja interjera dizains

Amplifying Identity ir biroja interjera dizains, kas atrodas Asia Square Singapūrā. Darbavieta aizņem trīs stāvus un aptver kopējo platību 9300 kvadrātmetru. Piecdesmit sadarbības punkti un piecas lielas sanāksmju telpas ir izvietotas pa stāviem, lai atbalstītu elastīgu un hibrīda darbu. Koridoros un uz sienām ir izmantota īpaši veidota vides grafika, lai atspoguļotu uzņēmuma kultūru, vadības principus un vēsturi. Lai ierobežotu ietekmi uz vidi, tiek izmantoti paklāji no ilgtspējīga materiāla, krāsa ar zemu gaistošo organisko savienojumu saturu un zonēts apgaismojums.

Atzinība

Par Sudraba balva A' Design Award

Amplifying Identity Biroja interjera dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Amplifying Identity Biroja interjera dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Amplifying Identity Biroja interjera dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Izmēri un iepakojums: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Birkas: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Ražošanas tehnoloģija: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Dizaina izaicinājums: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Pētījums: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Iedvesma: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Projekta ilgums: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Komandas dalībnieki: Ricardo Celis
Victor Wong
Attēlu autori: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/