Audemars Piguet Muzeja interjera dizains — Atelier Brueckner

Darbs Audemars Piguet Muzeja interjera dizains, kura autors ir Atelier Brueckner, ir augsti novērtēts un ļoti prestižās 2022 Zelta balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

ZeltaInterjers· 2022

Audemars Piguet Muzeja interjera dizains

Autors: Atelier Brueckner

Klients: Audemars Piguets

Zelta balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par Audemars Piguet Muzeja interjera dizains

Musée Atelier Audemars Piguet ir muzeja interjers, kas izveidots Šveices pulksteņu ražotājam. Ekspozīcija aizņem 1100 kvadrātmetrus un atrodas Lebrasī (Le Brassus), Šveicē — ciematā, kurā uzņēmums tika dibināts. Apmeklētāji seko plūstošam spirālveida maršrutam ar pārdomāti veidotu stāstījumu, un katrai nodaļai ir sava dizaina valoda. Skulptūras, automāti un kinētiskās instalācijas piešķir ekspozīcijai ritmu, kas ir vizuāli saistīta ar apkārtējo ainavu. Atspulgi un ēnas mainās atkarībā no diennakts laika un gadalaika.

Atzinība

Par Zelta balva A' Design Award

Audemars Piguet Muzeja interjera dizains ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Audemars Piguet Muzeja interjera dizains būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Audemars Piguet Muzeja interjera dizains izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Izmēri un iepakojums: The exhibition area is 1,100 sqm.
Birkas: Watch, Audemars, Piguets, craftmanship, luxury
Ražošanas tehnoloģija: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Dizaina izaicinājums: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Pētījums: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Iedvesma: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Projekta ilgums: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Darbības plūsma: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Komandas dalībnieki: Wassim Melki
Sungha Kim
Attēlu autori: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer