Alpine Sprout Zaļās tejas iepakojums — Jie Yang

Darbs Alpine Sprout Zaļās tejas iepakojums, kura autors ir Jie Yang, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2022

Alpine Sprout Zaļās tejas iepakojums

Autors: Jie Yang

Klients: Decelent

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Alpine Sprout Zaļās tejas iepakojums

Alpine Sprout ir iepakojuma dizains kalnu zaļajai tejai, kas audzēta Vufengas apgabalā, Hubei provincē, Ķīnā. Teja aug augstos kalnos un uz klintīm, un lapu novākšana ir sarežģīta. Uz ārējās kastes redzamas stāvu kalnu abstraktas formas un ķīniešu kaligrāfija, atspoguļojot stāvo augšanas vidi un tejas lasītāju darbu. Reljefs raksts kastes sānos atgādina senā tejas un zirgu ceļa vēsturi. Ārējā kaste izgatavota no bioloģiski noārdāma kartona, bet teja tiek uzglabāta bioloģiski noārdāmā papīra maisiņā.

Atzinība

Par Bronzas balva A' Design Award

Alpine Sprout Zaļās tejas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Alpine Sprout Zaļās tejas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Alpine Sprout Zaļās tejas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Izmēri un iepakojums: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Birkas: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Ražošanas tehnoloģija: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Dizaina izaicinājums: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Pētījums: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Iedvesma: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Projekta ilgums: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Darbības plūsma: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Komandas dalībnieki: JieYang