Al Mocha Port Kafijas Iepakojums — Elena Gamalova

Darbs Al Mocha Port Kafijas Iepakojums, kura autors ir Elena Gamalova, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2022

Al Mocha Port Kafijas Iepakojums

Autors: Elena Gamalova

Klients: Al Mocha Port

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Al Mocha Port Kafijas Iepakojums

Iepakojuma dizainu sērija Al Mocha Port, Saūda Arābija. Dizainu iedvesmo vēsture, kultūra un izcelsme, lai radītu identitāti, kas pastiprināja autentiskumu un zināšanas. Iepakojums ir tīrs, saprotams, izcils un nav pārslogots ar informāciju, savienojot pagātni un tagadni. Tumši zilā, meža zaļā un zelta krāsu mērķis ir piesaistīt klientu uzmanību. Kafijas ilustrācija sānos uzsver ražotāja vērīgo attieksmi pret preču izvēli. Elastīga marķēšanas sistēma ļauj zīmolam viegli pielāgot piedāvājumu visa gada garumā.

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Par Sudraba balva A' Design Award

Al Mocha Port Kafijas Iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Al Mocha Port Kafijas Iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Al Mocha Port Kafijas Iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Izmēri un iepakojums: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Birkas: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Ražošanas tehnoloģija: Aluminum Stand Up Pouch, flat bottom, quad seal.
Dizaina izaicinājums: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Pētījums: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Iedvesma: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Projekta ilgums: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Darbības plūsma: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Attēlu autori: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova