Hair For Hope Cancer Care Initiative Veicināšana — Onedor Co. Ltd.

Darbs Hair For Hope Cancer Care Initiative Veicināšana, kura autors ir Onedor Co. Ltd., ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Sociālais dizains.

BronzasSociālais· 2023

Hair For Hope Cancer Care Initiative Veicināšana

Autors: Onedor Co. Ltd.

Klients: Onedor Co. Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Sociālais

50,348

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #141480

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Hair For Hope Cancer Care Initiative Veicināšana

Hair for Hope ir matu ziedošanas labdarības pasākums, ko iniciējis cerības fonds vēža pārdzīvojušo aprūpei. Šis pasākums ir visnozīmīgākais, izglītojot jauniešus par iesaistīšanos sabiedriskā labuma darbībās. Komanda ir izstrādājusi pakalpojumu un identitāti, lai stiprinātu tā komunikāciju un dalībnieku pieredzi. Nākotnē šī iniciatīva un identitāte kļūs par aicinājuma uz rīcību simbolu vēža pārdzīvojušajiem, lai dalītos ar savu pieredzi, un jaunajai paaudzei, lai rīkotos un radītu pozitīvu ietekmi sabiedrības labā. Jūs varat kļūt par cerību kādam.

Atzinība

Par Bronzas balva A' Design Award

Hair For Hope Cancer Care Initiative Veicināšana ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Hair For Hope Cancer Care Initiative Veicināšana būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Hair For Hope Cancer Care Initiative Veicināšana lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Izmēri un iepakojums: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Birkas: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Ražošanas tehnoloģija: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Dizaina izaicinājums: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Pētījums: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Iedvesma: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Projekta ilgums: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Darbības plūsma: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patenti: N/A
Komandas dalībnieki: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Attēlu autori: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.