Heivy Kolagēna dzēriena iepakojums — Jessica Yang - WeBranding Global

Darbs Heivy Kolagēna dzēriena iepakojums, kura autors ir Jessica Yang - WeBranding Global, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Heivy Kolagēna dzēriena iepakojums

Autors: Jessica Yang - WeBranding Global

Klients: WeBranding Global

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Heivy Kolagēna dzēriena iepakojums

Heivy ir iepakojuma un zīmola identitātes dizains šķidrā kolagēna dzērienu līnijai. Līnijā ietilpst pieci produkti ar nosaukumiem Lullaby, Uplift, Revive, Fortify un Protect. Katra pudele izmanto savas krāsas un rakstus, lai izteiktu atšķirīgu garšas profilu, savukārt kopīgs izkārtojums saglabā visas līnijas vienotību. Dzērieni tiek pasniegti stikla pudelēs, kuru izmēri ir 35 x 35 x 107 milimetri, izgatavotas no pilnībā otrreiz pārstrādājama materiāla. Dizaina mērķis ir piešķirt zīmolam skaidru un konsekventu veselības un dzīvesprieka vēstījumu.

Atzinība

Par Bronzas balva A' Design Award

Heivy Kolagēna dzēriena iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Heivy Kolagēna dzēriena iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Heivy Kolagēna dzēriena iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Izmēri un iepakojums: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Birkas: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Ražošanas tehnoloģija: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Dizaina izaicinājums: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Pētījums: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Iedvesma: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Projekta ilgums: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Darbības plūsma: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Komandas dalībnieki: Creative Director: Jessica Yang
WBG Creative Team