Nianfenyuanjiang Gu3o Alkoholisko dzērienu iepakojums — Jinhui Liang, Keyong Dong and Rui Wu

Darbs Nianfenyuanjiang Gu3o Alkoholisko dzērienu iepakojums, kura autors ir Jinhui Liang, Keyong Dong and Rui Wu, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2023

Nianfenyuanjiang Gu3o Alkoholisko dzērienu iepakojums

Autors: Jinhui Liang, Keyong Dong and Rui Wu

Klients: Anhui Gujing Distillery Co. Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Nianfenyuanjiang Gu3o Alkoholisko dzērienu iepakojums

Gu30 ir pudele, kas radīta baijiu — tradicionālajam ķīniešu stiprajam alkoholiskajam dzērienam. Dizains turpina Nianfenyuanjiang produktu līniju un saglabā iedibināto pudeles formu un pūķa motīvu. Pudele ir izgatavota no sarīna — spilgta un caurspīdīga materiāla, tāpēc grebtā pūķa faktūra izskatās skaidrāka un šķidrums pudelē ir labāk redzams. Iepakojumā izmantots stikls, plastmasa, akrils un papīrs. Imperiālie elementi atgādina par spirta darītavas seno brūvēšanas vēsturi. Dizaina mērķis ir pozicionēt produktu baijiu tirgus premium segmentā.

Atzinība

Par Sudraba balva A' Design Award

Nianfenyuanjiang Gu3o Alkoholisko dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Nianfenyuanjiang Gu3o Alkoholisko dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Nianfenyuanjiang Gu3o Alkoholisko dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Izmēri un iepakojums: Width 15.4cm x Depth12cm x Height 28.5cm
Birkas: Baijiu, spirit, packaging
Ražošanas tehnoloģija: glass, plastic, acrylic, paper
Dizaina izaicinājums: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Pētījums: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Iedvesma: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Projekta ilgums: from 2021 to 2022, Bozhou City, Anhui Province, China
Darbības plūsma: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Komandas dalībnieki: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu