Jiangshiguo State Liquor Alkohola pudeles iepakojums — Hai Zhu

Darbs Jiangshiguo State Liquor Alkohola pudeles iepakojums, kura autors ir Hai Zhu, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2023

Jiangshiguo State Liquor Alkohola pudeles iepakojums

Autors: Hai Zhu

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Jiangshiguo State Liquor Alkohola pudeles iepakojums

Jiangshiguo State Liquor ir iepakojuma dizains ierobežotai jiang aromāta ķīniešu stiprā alkohola kolekcijai. Uz pudeles ir reljefs cilnis ar kalnu līniju kontūrām un zeltītiem punktiem, kas simbolizē Ķīnas zemes un upes. Virsmas krāsa pāriet no gaiši zilas uz tumši zilu tušas toni, atgādinot zilas debesis un zaļus kalnus. Abās pusēs attēloti labvēlīgie mākoņi un Loong (ķīniešu pūķa) figūra. Korķis izgatavots no masīvkoka un metāla, izceļot koksnes šķiedru rakstu un zeltījumu. Reljefs veidots atbilstoši ergonomikas principiem, tāpēc pudele ir ērti turama rokā. Iepakojums tiek atvērts velkot.

Atzinība

Par Sudraba balva A' Design Award

Jiangshiguo State Liquor Alkohola pudeles iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Jiangshiguo State Liquor Alkohola pudeles iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Jiangshiguo State Liquor Alkohola pudeles iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
Izmēri un iepakojums: product dimensions, 120mm x 120 mm x 280 mm
Birkas: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
Ražošanas tehnoloģija: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
Dizaina izaicinājums: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
Pētījums: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
Iedvesma: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
Projekta ilgums: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
Darbības plūsma: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.