Jundao Guiniang Baijiu iepakojums — Liang Chen

Darbs Jundao Guiniang Baijiu iepakojums, kura autors ir Liang Chen, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2023

Jundao Guiniang Baijiu iepakojums

Autors: Liang Chen

Klients: Shanghai Guijiu Group Co., Limited.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Jundao Guiniang Baijiu iepakojums

Jundao Guiniang ir iepakojuma dizains augstas klases ķīniešu Baijiu stiprajam dzērienam. Sešstūrainā baltā keramikas pudele ir dekorēta ar tradicionālu ķīniešu tušas gleznojumu, kas uzklāts emaljas apdedzināšanas tehnikā. Gleznojuma maigais oreols atgādina kalnus un upes un norāda uz ražošanas apvidus dabisko vidi. Zeltīšanas process smalkos slāņos iezīmē izcelsmes reģiona reljefu. Zeltainais korķis ir veidots kā personīgais zīmogs, un to var saglabāt kā rotājumu. Dizains pauž ķīniešu kultūru, cieņu pret dabu un tradīciju vērtību.

Atzinība

Par Sudraba balva A' Design Award

Jundao Guiniang Baijiu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Jundao Guiniang Baijiu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Jundao Guiniang Baijiu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Izmēri un iepakojums: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Birkas: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Ražošanas tehnoloģija: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Dizaina izaicinājums: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Pētījums: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Iedvesma: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Projekta ilgums: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Darbības plūsma: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Komandas dalībnieki: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Attēlu autori: Creative Director：Chen Liang