Rivalta Vīna pudeles etiķete — Ximena Ureta

Darbs Rivalta Vīna pudeles etiķete, kura autors ir Ximena Ureta, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2023

Rivalta Vīna pudeles etiķete

Autors: Ximena Ureta

Klients: Santa Ema

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Rivalta Vīna pudeles etiķete

Rivalta ir vīna pudeles etiķetes un iepakojuma dizains, kas radīts ierobežotas produkcijas sarkanvīna kupāžai. Priekšējā etiķete ir drukāta uz nepārklāta, ūdensizturīga papīra, izmantojot ofseta tehnoloģiju ar piecām speciālajām krāsām, matētu sudraba foliju, sietspiedes laku un mehānisku reljefu. Aizmugurējā etiķete ir drukāta ar digitālo tehnoloģiju trīs speciālajās krāsās. Papīrs ir sertificēts atbildīgai mežu apsaimniekošanai un ir izturīgs pret novecošanos un ultravioleto gaismu. Sarkanie toņi un detalizēta ilustrācija atgādina par dibinātāju ģimenes itāļu izcelsmi, piešķirot noformējumam elegantu raksturu.

Atzinība

Par Sudraba balva A' Design Award

Rivalta Vīna pudeles etiķete ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Rivalta Vīna pudeles etiķete būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Rivalta Vīna pudeles etiķete ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Izmēri un iepakojums: The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Birkas: Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Ražošanas tehnoloģija: The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Dizaina izaicinājums: The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Pētījums: The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Iedvesma: Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Projekta ilgums: Rivalta was launched in June 2022 in Chile as the first market.
Darbības plūsma: This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Komandas dalībnieki: Art direction and design: Ximena Ureta.
Attēlu autori: Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.