Tsingtao 9 Degrees Alus Iepakojums — Jin Zhang

Darbs Tsingtao 9 Degrees Alus Iepakojums, kura autors ir Jin Zhang, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Tsingtao 9 Degrees Alus Iepakojums

Autors: Jin Zhang

Klients: Tsingtao Beer

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Tsingtao 9 Degrees Alus Iepakojums

Tsingtao alus ir viens no slavenākajiem alus zīmoliem Ķīnā. Pamatojoties uz zīmola izcelšanu, zīmola pusē ir jāparāda katras provinces vietējās īpašības. Dizainers izmanto Hubei reprezentatīvāko "Dzelteno celtņu torni" lai parādītu vietējās īpatnības. Turklāt Xiangyun, Crane un sašaurinājums "Phoenix Feather" (Hubei ļoti mīl Phoenix) padarīt visu attēlu elastīgāku; Vienlaikus izceliet "9 grādus"— produkta lielāko pārdošanas punktu, lai efektīvi veicinātu pārdošanu.

Atzinība

Par Bronzas balva A' Design Award

Tsingtao 9 Degrees Alus Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Tsingtao 9 Degrees Alus Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Tsingtao 9 Degrees Alus Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Izmēri un iepakojums: Width 65mm x Depth 65mm x Height 265mm
Birkas: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Ražošanas tehnoloģija: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Dizaina izaicinājums: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Pētījums: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Iedvesma: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Projekta ilgums: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Darbības plūsma: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patenti: Intellectual property/patents/copyrights owned by Tsingtao Brewery