Jinlongquan Beer Dāvanu Kaste — Jin Zhang

Darbs Jinlongquan Beer Dāvanu Kaste, kura autors ir Jin Zhang, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Jinlongquan Beer Dāvanu Kaste

Autors: Jin Zhang

Klients: InBev jinlongquan beer (Hubei) Co., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Par Jinlongquan Beer Dāvanu Kaste

Šajā dāvanu kastītē kā radīšanas prototips izmantots 80. gadu populārākais diktofons, kas daudziem cilvēkiem, tostarp jauniešiem, atgādinās par atmiņām un sasniegs labu emocionālo mijiedarbību. Dizainere izmantoja gofrētā kartona kasti, kas ir praktiska, videi draudzīga un ietaupa izmaksas. Tajā pašā laikā viņš dāvanu kastītes priekšpusē prasmīgi atvēra trīs apaļas atveres, kurās intuitīvi var redzēt iekšā dažāda veida alus produktus, panākot emociju, vides aizsardzības un funkcijas trīsslāņu dizainu.

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Par Bronzas balva A' Design Award

Jinlongquan Beer Dāvanu Kaste ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Jinlongquan Beer Dāvanu Kaste būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Jinlongquan Beer Dāvanu Kaste lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Izmēri un iepakojums: Width 370mm x Depth 70mm x Height 310mm
Birkas: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Ražošanas tehnoloģija: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Dizaina izaicinājums: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Pētījums: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Iedvesma: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Projekta ilgums: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Darbības plūsma: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patenti: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer