New Year's Red Envelopes Sarkano aplokšņu iepakojums — CCB Fintech Co., Ltd.

Darbs New Year's Red Envelopes Sarkano aplokšņu iepakojums, kura autors ir CCB Fintech Co., Ltd., ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2023

New Year's Red Envelopes Sarkano aplokšņu iepakojums

Autors: CCB Fintech Co., Ltd.

Klients: China Construction Bank Corporation

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par New Year's Red Envelopes Sarkano aplokšņu iepakojums

Jaungada sarkanās aploksnes ir trīs sarkano aplokšņu dizainu komplekts, kas radīts Ķīniešu Jaunajam gadam. Sarkanā aploksne ir tradicionāla ķīniešu dāvana, kas tiek izmantota Jaungada priekšvakara svinībās, un termins Li Shi nes labvēlības un labas veiksmes nozīmi. Katrs dizains balstīts uz tradicionālu novēlējumu: pārticības zivi, veiksmes mandarīnu un liktenīgo ķirbi. Grafikas elementi aizgūti no seno ķīniešu monētu formas, apvienojot to ar katru simbolu, izmantojot vienkāršus punktus, līnijas un plaknes. Katras aploksnes izmērs ir 180 x 90 milimetri.

Atzinība

Par Dzelzs balva A' Design Award

New Year's Red Envelopes Sarkano aplokšņu iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka New Year's Red Envelopes Sarkano aplokšņu iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. New Year's Red Envelopes Sarkano aplokšņu iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Izmēri un iepakojums: Specifications: electronic image format
Size: 180 * 90mm
Birkas: Red envelopes, New Year's, Chinese, auspicious, luck
Ražošanas tehnoloģija: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Dizaina izaicinājums: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Pētījums: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Iedvesma: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Projekta ilgums: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Komandas dalībnieki: Chen Lei,Shusheng Liu