Darbs Ludwig Lives Izstāde, kura autors ir Jorg Stauvermann, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

DzelzsInterjers· 2023

Ludwig Lives Izstāde

Autors: Jorg Stauvermann

Klients: Jörg Stauvermann Freier Kreativdirektor

Dzelzs balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par Ludwig Lives Izstāde

Vai Ludvigs van Bēthovens ir dzīvs? Protams! Izstāde "Ludvigs dzīvo! Bēthovens popkultūrā" komponista 250. dzimšanas dienai veltīta parāda, kur Bēthovens joprojām atstāj savu pēdu šodien. Vai drīzāk – ir atstājis? Holivudas filmās, kabarē, ikdienas dzīvē. Ludvigs van Bēthovens tika nosūtīts kosmosā, lai izskaidrotu pasauli citām dzīvības formām. Viņa mūzika skan, kad Taivānā savāc atkritumus. Visādi komēdianti ir izmantojuši viņa tēla klišejas. Un viņš bija pirmais mūziķis, kurš rīkoja labdarības koncertu. Šī izstāde parāda to un vēl daudz ko citu: Ludvigs ir dzīvs.

Atzinība

Par Dzelzs balva A' Design Award

Ludwig Lives Izstāde ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Ludwig Lives Izstāde būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Ludwig Lives Izstāde tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.
Izmēri un iepakojums: I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance.
Birkas: Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum
Ražošanas tehnoloģija: The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.
Dizaina izaicinājums: Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.
Pētījums: Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.
Iedvesma: After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.
Projekta ilgums: 25 April 2021 - 03 October 2021
rock'n'popmuseum, Gronau/Germany
Darbības plūsma: The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present.

Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way.
Attēlu autori: Main illustrations: Tobi Dahmen
Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann
All photos: Thorsten Schmidtkord