Namito Mākslas rotaļlietas tēla attēls — Ge Zhang

Darbs Namito Mākslas rotaļlietas tēla attēls, kura autors ir Ge Zhang, ir augsti novērtēts un ļoti prestižās 2023 Zelta balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

ZeltaReklāma· 2023

Namito Mākslas rotaļlietas tēla attēls

Autors: Ge Zhang

Klients: Ge Zhang

Zelta balva A' Design Award ieguvējs kategorijā Reklāma

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Krāsas

Dizains

Par Namito Mākslas rotaļlietas tēla attēls

Namito ir virtuāls mākslas rotaļlietas tēls, kas radīts komerciālai izmantošanai. Namito ir meitene ar persika formas lūpām, sarkanu sēnes formas frizūru un galvassegu trušu ausu formā. Viņa valkā sarkanu kleitu un stāv ar rokām kabatās un aizvērtām acīm. Viņas uzmestās lūpas veido divas sirdis un burtu X — zīmi, kas simbolizē mīlestību pret pasauli, vienlaikus noraidot slikto. Šis tēls parādās attēlos, video, izstādēs un drukātās precēs. Namito ir paredzēta, lai mazinātu garīgo stresu un iedrošinātu cilvēkus būt pašiem.

Atzinība

Par Zelta balva A' Design Award

Namito Mākslas rotaļlietas tēla attēls ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Namito Mākslas rotaļlietas tēla attēls būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Namito Mākslas rotaļlietas tēla attēls izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Izmēri un iepakojums: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Birkas: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Ražošanas tehnoloģija: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Dizaina izaicinājums: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Pētījums: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Iedvesma: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Projekta ilgums: Since 2021, China
Darbības plūsma: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Komandas dalībnieki: Ge Zhang
Attēlu autori: Beijing JiuPin Technology Co., Ltd.