Chilled Milk Kartona Kārba — Kazuo Fukushima and Haruka Takeuchi

Darbs Chilled Milk Kartona Kārba, kura autors ir Kazuo Fukushima and Haruka Takeuchi, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2023

Chilled Milk Kartona Kārba

Autors: Kazuo Fukushima and Haruka Takeuchi

Klients: Meiji China Investment Co.,Ltd.

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Chilled Milk Kartona Kārba

Gardu svaigu pienu var nodrošināt tikai labā vidē audzētas govis. Un govis var brīvi piekļūt jauktajām barības devām, kas satur labi sabalansētas barības vielas. Iedvesma ir šī produkta augstās kvalitātes govis. Augstā kvalitāte izpaužas zelta krāsu drukā, un ar roku zīmētās ilustrācijas pauž dabas garšīgumu. Turklāt zāle govs mutē pauž labu vairošanās vidi. Zelta govs zīme ir šī produkta simbols. Un tas ir piemērots Ķīnas tirgum.

Atzinība

Par Dzelzs balva A' Design Award

Chilled Milk Kartona Kārba ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Chilled Milk Kartona Kārba būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Chilled Milk Kartona Kārba tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Izmēri un iepakojums: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Birkas: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Ražošanas tehnoloģija: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Dizaina izaicinājums: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Pētījums: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Iedvesma: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Projekta ilgums: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Darbības plūsma: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Komandas dalībnieki: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Attēlu autori: Photographer: Zhu Jie