Kahisu Japāņu Etiķa Dzēriena Iepakojums — Shinji Arashigawa

Darbs Kahisu Japāņu Etiķa Dzēriena Iepakojums, kura autors ir Shinji Arashigawa, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Kahisu Japāņu Etiķa Dzēriena Iepakojums

Autors: Shinji Arashigawa

Klients: Applied Kansei Center

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Kahisu Japāņu Etiķa Dzēriena Iepakojums

Kahisu ir japāņu etiķa dzēriens ar ētisku vēstījumu, kas ir pirmais šāds Japānā. Tas tiek ražots no rūgtā apelsīna mizām, kuras iepriekš tika izmestas pēc sulas izspiedšanas. Dizaina koncepcija ir "Māksliniecisks dizains ētiskai izvēlei". Lai izteiktu divas jaunas garšas, kas apvieno etiķa skābumu, augļu saldumu un rūgtā apelsīna mizu rūgtumu, kā arī īpašo dzēriena baudīšanas brīdi, tika izmantota šampanieša tipa pudele, apvienojot divu izcilu mākslinieku - Gogēna (Blend G) un Monē (Blend M) - pasaules uzskatus. Dāvanu kaste izmanto minimālu kartona daudzumu, lai skaisti noturētu divas pudeles.

Atzinība

Par Bronzas balva A' Design Award

Kahisu Japāņu Etiķa Dzēriena Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Kahisu Japāņu Etiķa Dzēriena Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Kahisu Japāņu Etiķa Dzēriena Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Izmēri un iepakojums: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Birkas: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Ražošanas tehnoloģija: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Dizaina izaicinājums: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Pētījums: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Iedvesma: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Projekta ilgums: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Darbības plūsma: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Komandas dalībnieki: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa