Pinna Olive Oils Etiķetes — Giovanni Murgia

Darbs Pinna Olive Oils Etiķetes, kura autors ir Giovanni Murgia, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Pinna Olive Oils Etiķetes

Autors: Giovanni Murgia

Klients: Fratelli Pinna

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Pinna Olive Oils Etiķetes

Šo olīveļļu pudeļu dizainam ir minimāls un tīrs izskats, ko raksturo tikai augsts kontrasts starp pudeles balto krāsu un izvēlētajām elementu krāsām uz etiķetes. Projekta mērķis ir izveidot mūsdienīgu, minimālu un pievilcīgu dizainu, lai pārraidītu Fratelli Pinna vīziju, līdzsvaru starp inovāciju vērtībām un to, cik svarīgi ir sakņoties zemē. Šī nedalāmā kombinācija tiek nodota caur vizuālo metaforu, ko iedvesmojuši Sardīnijas dizainera un mākslinieka Eugenio Tavolara darbi.

Atzinība

Par Bronzas balva A' Design Award

Pinna Olive Oils Etiķetes ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Pinna Olive Oils Etiķetes būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Pinna Olive Oils Etiķetes lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Izmēri un iepakojums: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Birkas: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Ražošanas tehnoloģija: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Dizaina izaicinājums: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Pētījums: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Iedvesma: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Projekta ilgums: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Darbības plūsma: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Komandas dalībnieki: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Attēlu autori: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023