Sogno Jewelry Design Zīmola identitātes sistēma — Named Co. Creative Agency

Darbs Sogno Jewelry Design Zīmola identitātes sistēma, kura autors ir Named Co. Creative Agency, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2023

Sogno Jewelry Design Zīmola identitātes sistēma

Autors: Named Co. Creative Agency

Klients: Sogno

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Dizains

Par Sogno Jewelry Design Zīmola identitātes sistēma

Sogno Jewelry Design ir zīmola identitātes sistēma, kas izveidota juvelierizstrādājumu zīmolam. Logotips ir veidots no augu formām, ar līkni, kas atgādina stublāju, un no lapām aizgūtām detaļām, kas pievienotas seriфa fontam. Vīģes koks tiek izmantots kā galvenais motīvs. Aplis ir galvenais elements, kas norāda uz gredzenu un saikni starp diviem cilvēkiem. Identitāte tiek pielietota ilustrācijās, krāsās, izkārtnēs, iepirkumu maisiņos, veikala interjerā un pasūtījumu veidlapās. Apaļā gredzena kaste atveras kā ziedošs zieds, un tika testēti piecdesmit prototipi.

Atzinība

Par Bronzas balva A' Design Award

Sogno Jewelry Design Zīmola identitātes sistēma ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Sogno Jewelry Design Zīmola identitātes sistēma būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Sogno Jewelry Design Zīmola identitātes sistēma lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Birkas: Jewelry, Brand, Package, Identity, Symbol
Dizaina izaicinājums: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Pētījums: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Iedvesma: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Projekta ilgums: The project started in October 2020 in Seoul, and finished in March 2021.
Darbības plūsma: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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