Novus Organics ACV Iepakojuma dizains — Shashwat Das and Ruchi Gada - Almond Branding

Darbs Novus Organics ACV Iepakojuma dizains, kura autors ir Shashwat Das and Ruchi Gada - Almond Branding, ir augsti novērtēts un ļoti prestižās 2024 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2024

Novus Organics ACV Iepakojuma dizains

Autors: Shashwat Das and Ruchi Gada - Almond Branding

Klients: Novus Organics

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Novus Organics ACV Iepakojuma dizains

Novus Organics Apple Cider Vinegar mērķis bija izveidot nepārspējamu kvalitātes standartu Indijas tirgū, pārspējot konkurentus koncentrācijā un tīrībā. Šis iepakojuma dizains tika radīts, lai papildinātu produkta unikalitāti, uzsverot vienkāršību un eleganci. Tīrā, caurspīdīgā etiķete atklāj produkta dabisko skaistumu. Izmantojot minimālistisku līniju zīmējuma stilu, dizains atspoguļo ar roku lasītu, organisku ingredientu būtību, saskaņojoties ar apņemšanos izcilībai un ilgtspējībai. Iepakojums ir bez plastmasas un pārstrādājams, uzsverot vides atbildību.

Atzinība

Par Bronzas balva A' Design Award

Novus Organics ACV Iepakojuma dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Novus Organics ACV Iepakojuma dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Novus Organics ACV Iepakojuma dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Izmēri un iepakojums: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Birkas: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Ražošanas tehnoloģija: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Dizaina izaicinājums: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Pētījums: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Iedvesma: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Projekta ilgums: The Packaging Design started in 2022 and was executed and launched in 2023.
Darbības plūsma: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Komandas dalībnieki: Ruchi Gada,

Shashwat Das
Attēlu autori: Optional Image #4 Picture Credits Novus Organics