MG Next Generation Automobiļa pavadoņa lietotne — Star and Saic Oimt

Darbs MG Next Generation Automobiļa pavadoņa lietotne, kura autors ir Star and Saic Oimt, ir augsti novērtēts un ļoti prestižās 2024 Zelta balva A' Design Award ieguvējs kategorijā Saskarnes, mijiedarbības un lietotāja pieredzes dizains.

ZeltaSaskarne· 2024

MG Next Generation Automobiļa pavadoņa lietotne

Autors: Star and Saic Oimt

Klients: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Zelta balva A' Design Award ieguvējs kategorijā Saskarne

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Par MG Next Generation Automobiļa pavadoņa lietotne

MG Next Generation ir pavadoņa lietotne automašīnu īpašniekiem, kas izstrādāta mobilajiem tālruņiem un viedpulksteņiem. Lietotne apvieno vairākas reģionālās lietotnes vienā globālā produktā. Funkcijas var pielāgot atbilstoši atrašanās vietai un transportlīdzekļa modelim, tāpēc katrs īpašnieks saņem personalizētu rīku komplektu. Virtuālajā garāžā tiek attēlots trīsdimensiju automašīnas modelis, un sešstūra logrīki atbilst zīmola identitātei. Viesa režīms ļauj cilvēkiem bez automašīnas iepazīties ar galvenajām funkcijām pirms lēmuma pieņemšanas.

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Par Zelta balva A' Design Award

MG Next Generation Automobiļa pavadoņa lietotne ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka MG Next Generation Automobiļa pavadoņa lietotne būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. MG Next Generation Automobiļa pavadoņa lietotne izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Birkas: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Ražošanas tehnoloģija: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Dizaina izaicinājums: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Pētījums: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Iedvesma: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Projekta ilgums: up to 6 month, China
Darbības plūsma: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Komandas dalībnieki: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Attēlu autori: Star