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The Magic Ship Of The Orient Multimediju video — Liang Wu

Darbs The Magic Ship Of The Orient Multimediju video, kura autors ir Liang Wu, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Skatuves mākslas, stila un dekorāciju dizains.


DzelzsSkatuves māksla· 2024

The Magic Ship Of The Orient Multimediju video

Autors: Liang Wu

Klients: College of Fashion and Design,Donghua University

Dzelzs balva A' Design Award ieguvējs kategorijā Skatuves māksla

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Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #160054

Krāsas

Dizains

Par The Magic Ship Of The Orient Multimediju video

Darbs veido skatuves ainu ar austrumu kultūras elementiem, apvienojot ķīniešu salokāmos vēdekļus, pipa (ķīniešu stīgu instrumentu) un dzinējus milzīgā kosmosa kuģī. Video izmanto 3D animāciju, AIGC un neapbruņotai acij paredzētu 3D tehnoloģiju, ļaujot skatītājiem izjust ceļojumu laikā, atainojot ainavas, fēniksus, ķīniešu dārzus, Šikumeņu arhitektūru un Šanhaju. Modes skates fona noformējumā dizainers izmantoja AI ģenerētas milzu animācijas, kas mijiedarbojas ar vairāk nekā 60 modeļiem, atspoguļojot apģērbu dizaina elementus. Darbs apvieno virtuālos un reālos elementus, papildinot modes skati.

Atzinība

Par Dzelzs balva A' Design Award

The Magic Ship Of The Orient Multimediju video ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka The Magic Ship Of The Orient Multimediju video būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. The Magic Ship Of The Orient Multimediju video tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības
The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Izmēri un iepakojums
A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Birkas
Fashion show, Stage multimedia, AIGC, Digital art
Ražošanas tehnoloģija
Three-Dimensional Animation and AIGC
Dizaina izaicinājums
The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Pētījums
This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Iedvesma
The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Projekta ilgums
The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Darbības plūsma
This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patenti
none
Komandas dalībnieki
Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Attēlu autori
none

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