Darbs Passion Fruit Alus, kura autors ir Jin Zhang, ir augsti novērtēts un ļoti prestižās 2024 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2024

Passion Fruit Alus

Autors: Jin Zhang

Klients: Wuhan Sanbu Brand Design

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

15,096

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #161420

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Passion Fruit Alus

2024. gads Ķīnā ir Pūķa gads. Šī alus zīmols ir saukts "Golden Dragon Spring", tāpēc dizainers attēlo "pūķi", kas simbolizē zīmola un ķīniešu garu un kļūst par nozīmīgu šī iepakojuma vizuālo elementu. Vienlaikus tas ir craft alus ar pasifloras garšu. Dizainers izmanto pasifloras zarus un lapas, kā arī vissvarīgākos alus brūvēšanas komponentus - kviešu vārpas un apiņus -, lai radītu dzīvīgu ainavu, uzsverot pasifloras atsvaidzinošo garšu.

Atzinība

Par Bronzas balva A' Design Award

Passion Fruit Alus ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Passion Fruit Alus būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Passion Fruit Alus lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Izmēri un iepakojums: height 250mm x diameter 80mm
Birkas: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Ražošanas tehnoloģija: The bottle is made of iron
Dizaina izaicinājums: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Pētījums: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Iedvesma: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Projekta ilgums: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Darbības plūsma: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patenti: InBev jinlongquan beer (Hubei) Co., Ltd
Komandas dalībnieki: Designer: Jin Zhang
illustration: Jin Zhang