Graceful Ode Alkoholisko dzērienu iepakojums — Chengdu Stone Design Co., Ltd

Darbs Graceful Ode Alkoholisko dzērienu iepakojums, kura autors ir Chengdu Stone Design Co., Ltd, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2025

Graceful Ode Alkoholisko dzērienu iepakojums

Autors: Chengdu Stone Design Co., Ltd

Klients: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Graceful Ode Alkoholisko dzērienu iepakojums

Graceful Ode ir alkoholisko dzērienu iepakojuma sērija, kuras iedvesmas avots ir ķīniešu dzeja un kaligrāfija. Trīs tēmas nosauktas par feng, ya un song — trim ķīniešu dzejas klasifikācijām. Katra pudele nes savu ķīniešu rakstzīmi trīsdimensiju formā, papildinātu ar horizontālām faktūrām, kas atgādina kaligrāfiju uz rīsu papīra un piešķir taustes dziļumu. Korķis veidots viļņotu pakalnu formā ar zobveida iegriezumiem virspusē. Krāsa nosaka katras tēmas noskaņu: gradienta tirkīzzaļā, siltā smilškrāsa un tumši dzeltenā. Sērija piemērota ģimenes pulcēšanās reizēm, biznesa banketiem un oficiālām svinībām.

Atzinība

Par Sudraba balva A' Design Award

Graceful Ode Alkoholisko dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Graceful Ode Alkoholisko dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Graceful Ode Alkoholisko dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Izmēri un iepakojums: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Birkas: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Ražošanas tehnoloģija: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Dizaina izaicinājums: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Pētījums: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Iedvesma: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Projekta ilgums: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Darbības plūsma: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Komandas dalībnieki: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou