Fabrika Coffee Iepakojums — Eugene Wysota and Helen Trophimova

Darbs Fabrika Coffee Iepakojums, kura autors ir Eugene Wysota and Helen Trophimova, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2025

Fabrika Coffee Iepakojums

Autors: Eugene Wysota and Helen Trophimova

Klients: Shokoladnitsa

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Fabrika Coffee Iepakojums

Iepakojuma izcilākā iezīme ir iegriezuma logs, kas veidots logotipa kafijas dzirnaviņu asmeņu formā. Šis dizaina elements ļauj saskatīt kafijas pupiņas, radot izsķirošu vizuālo efektu, kas uzsver produkta dabisko kvalitāti. Izvēlētā krāsu palete atšķir kafijas maisījumus un uzlabo iepakojuma pievilcību plauktā. Teksta izvietojums ir izstrādāts tā, lai sniegtu skaidru un kodolīgu informāciju par apgrauzdējuma pakāpi, garšas niansēm un izcelsmi, vienlaikus saglabājot tīru un minimālistisku estētiku.

Atzinība

Par Sudraba balva A' Design Award

Fabrika Coffee Iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Fabrika Coffee Iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Fabrika Coffee Iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Izmēri un iepakojums: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Birkas: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Ražošanas tehnoloģija: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Dizaina izaicinājums: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Pētījums: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Iedvesma: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Projekta ilgums: The project started in January 2022 in Moscow and was completed in May 2022
Darbības plūsma: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patenti: Trademark by Shokoladnitsa LLC.
Komandas dalībnieki: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Attēlu autori: mockups by Creatsy