Darbs 128 Bpm Džina iepakojums, kura autors ir Ximena Ureta, ir augsti novērtēts un ļoti prestižās 2025 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2025

128 Bpm Džina iepakojums

Autors: Ximena Ureta

Klients: Contraseña Magazine

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par 128 Bpm Džina iepakojums

128 Bpm ir iepakojuma un etiķetes dizains džina pudelei. Nosaukums atsaucas uz muzikālo tempu 128 sitieni minūtē — ritmu, kas saistīts ar laimīgas sirds pukstiem. Koncepta pamatā ir blūzs — mūzikas žanrs, kas ietekmējis daudzus vēlākos stilus. Putni simbolizē mūzikas ceļojumu cauri vēsturei, kā arī vāc botāniskās sastāvdaļas, ko izmanto džinā. Spārni simbolizē radošo brīvību. Priekšējā un aizmugurējā etiķete ir drukāta uz pašlīmējoša kokvilnas papīra ar matētu, samtainu apdari. Dizainu papildina zelta folija, laka, reljefa spiedums un iespiedums.

Atzinība

Par Zelta balva A' Design Award

128 Bpm Džina iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka 128 Bpm Džina iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. 128 Bpm Džina iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Izmēri un iepakojums: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Birkas: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Ražošanas tehnoloģija: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Dizaina izaicinājums: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Pētījums: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Iedvesma: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Projekta ilgums: 128 Bpm was launched in Chile on September 4, 2024.
Darbības plūsma: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Komandas dalībnieki: Art Direction and Design: Ximena Ureta
Attēlu autori: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.