Pāriet uz saturu
Kaorium Smaržu Pieredzes Ierīce — Toshiharu Kurisu - Scentmatic

Darbs Kaorium Smaržu Pieredzes Ierīce, kura autors ir Toshiharu Kurisu - Scentmatic, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Saskarnes, mijiedarbības un lietotāja pieredzes dizains.


SudrabaSaskarne· 2025

Kaorium Smaržu Pieredzes Ierīce

Autors: Toshiharu Kurisu - Scentmatic

Klients: Scentmatic Inc.

Sudraba balva A' Design Award ieguvējs kategorijā Saskarne

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Krāsas

Dizains

Par Kaorium Smaržu Pieredzes Ierīce

Šī interaktīvā norāžu sistēma piedāvā jaunu veidu, kā pieredzēt un izbaudīt smaržas, apvienojot smaržu un valodu. Izmantojot mākslīgā intelekta tehnoloģiju Kaorium, kas vizualizē smaržu īpašības, lietotāji var iedziļināties savā personīgajā smaržu uztvērē un izpētīt aprakstošos vārdus, kas rezonē ar viņu iespaidiem. Tas ļauj viņiem atklāt smaržas, kas pilnīgi atbilst viņu individuālajai jutībai.

Atzinība

Par Sudraba balva A' Design Award

Kaorium Smaržu Pieredzes Ierīce ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Kaorium Smaržu Pieredzes Ierīce būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Kaorium Smaržu Pieredzes Ierīce ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības
This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Izmēri un iepakojums
External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Birkas
Kaorium, AI, fragrance, signage, device
Ražošanas tehnoloģija
Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Dizaina izaicinājums
When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Pētījums
In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Iedvesma
This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Projekta ilgums
The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Darbības plūsma
Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patenti
Trademark (2023) 2022-082558 SCENTMATIC.Inc
Komandas dalībnieki
producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Attēlu autori
Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.

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