Darbs Foogo Iepakojuma dizains, kura autors ir Jiwon Jung, ir augsti novērtēts un ļoti prestižās 2025 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2025

Foogo Iepakojuma dizains

Autors: Jiwon Jung

Klients: Hongik University

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Foogo Iepakojuma dizains

Foogo ir iepakojuma koncepcija, ko iedvesmojuši korejiešu ēdiena autofurgoni, akcentējot oriģinalitāti, mobilitāti un lietotājam draudzīgu dizainu. Veidots kā mini ēdiena autofurgons, tas atšķiras no parastā kastes iepakojuma, atspoguļojot korejiešu ielas ēdienu garu. Iekļaujot dažādus autofurgonu tipus — karavānas, furgonetus un piekabes — tas uztver korejiešu dvēseles ēdienu dinamisko šarmu. Noņemams rokturis nodrošina pārnesamību un lietošanas ērtumu. Apvienojot tradicionālos elementus ar modernu prezentāciju, Foogo piedāvā ieskaujošu vizuālo pieredzi un darbojas kā kultūras tilts, daloties ar korejiešu ēdienu stāstu un emocijām.

Atzinība

Par Dzelzs balva A' Design Award

Foogo Iepakojuma dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Foogo Iepakojuma dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Foogo Iepakojuma dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Izmēri un iepakojums: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Birkas: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Ražošanas tehnoloģija: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Dizaina izaicinājums: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Pētījums: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Iedvesma: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Projekta ilgums: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Darbības plūsma: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patenti: This work is all original images not copyrighted.
Komandas dalībnieki: Design Director : Jiwon Jung
Attēlu autori: This work is all original images not copyrighted.