Castanea Nectar Medus iepakojums — Inna Kovalenko

Darbs Castanea Nectar Medus iepakojums, kura autors ir Inna Kovalenko, ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2025

Castanea Nectar Medus iepakojums

Autors: Inna Kovalenko

Klients: Kyiv Academy of Applied Arts

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Castanea Nectar Medus iepakojums

Castanea Nectar ir iepakojuma dizains kastaņu medum. Akvareļa ilustrācijas tehnika nodod kastaņu ziedu un lapu vieglumu. Logotipā izmantotas gludas, nedaudz viskozas līnijas, kas atspoguļo kastaņu medus blīvumu un bagātību, savukārt stingras formas atgādina kastaņu koka spēku. Neliela bite savieno logotipa elementus. Medus tiek pasniegts 250 gramu stikla burkā ar 125 x 55 milimetru etiķeti, kas ievietota 85 x 85 x 110 milimetru kastītē. Dizains atsaucas uz kastaņu koku kā zaļo Kijivas simbolu.

Atzinība

Par Bronzas balva A' Design Award

Castanea Nectar Medus iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Castanea Nectar Medus iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Castanea Nectar Medus iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Izmēri un iepakojums: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Birkas: Logo, gift, pattern, organic product
Ražošanas tehnoloģija: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Dizaina izaicinājums: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Pētījums: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Iedvesma: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Projekta ilgums: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Darbības plūsma: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Attēlu autori: Implementation, idea, design Inna Kovalenko