Darbs Marlenka Iepakojums, kura autors ir David Kantor, ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2025

Marlenka Iepakojums

Autors: David Kantor

Klients: Marlenka International s.r.o.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Marlenka Iepakojums

Marlenka iepakojuma pārveide koncentrējas uz tīru, izsmalcinātu dizainu, kas nodrošina spēcīgu klātbūtni plauktā un skaidru atšķirību visā produktu klāstā. Iepakojuma sistēma ir izstrādāta, lai pielāgotos dažādām kūkām un uz medus bāzes gatavotiem desertiem, izmantojot strukturētu pieeju garšu, formātu un izmēru atšķiršanai. Premium vizuālā estētika uzlabo produkta pievilcību, savukārt inovatīvi materiāli un progresīvas drukas tehnoloģijas garantē izcilu kvalitāti. Rafinētais dizains ne tikai paaugstina patērētāja pieredzi, bet arī nostiprina Marlenka zīmola identitāti un pozīciju tirgū.

Atzinība

Par Bronzas balva A' Design Award

Marlenka Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Marlenka Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Marlenka Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Izmēri un iepakojums: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Birkas: marlenka, redesign, packaging,
Ražošanas tehnoloģija: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Dizaina izaicinājums: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Pētījums: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Iedvesma: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Projekta ilgums: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Darbības plūsma: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Komandas dalībnieki: David Kantor
Radek Vysocký
Vojtěch Halamíček
Attēlu autori: David Kantor
Petr Vaněk