Time And Seasons Of Dunhuang Plakātu sērija — Dapeng Zhang

Darbs Time And Seasons Of Dunhuang Plakātu sērija, kura autors ir Dapeng Zhang, ir augsti novērtēts un ļoti prestižās 2025 Dzelzs balva A' Design Award ieguvējs kategorijā Kultūras mantojuma un kultūras nozares dizains.

DzelzsKultūras mantojums· 2025

Time And Seasons Of Dunhuang Plakātu sērija

Autors: Dapeng Zhang

Klients: Dapeng Zhang

Dzelzs balva A' Design Award ieguvējs kategorijā Kultūras mantojums

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Dizains

Par Time And Seasons Of Dunhuang Plakātu sērija

Dunhuang laiks un sezonas ir plakātu sērija, kas savieno Mogao alu senās sienu glezniecības estētiku ar Ķīnas kalendāra divdesmit četriem saulgriežu periodiem. Dunhuang minerālpigmentu krāsas tika digitāli atjaunotas, un otas triepienu ritmi un dekoratīvie raksti tika apvienoti ar mūsdienu tipografiju, lai atklātu katra saulgriežu perioda lauksaimniecisko nozīmi. Katra plakāta izmērs ir 594 x 841 milimetrs, un tas tiek izgatavots ar sietspiedes tehniku. Sērija piedāvā veidu, kā atjaunot nemateriālo kultūras mantojumu, vienlaikus saglabājot historisko precizitāti un vienkāršu, mūsdienīgu formu.

Atzinība

Par Dzelzs balva A' Design Award

Time And Seasons Of Dunhuang Plakātu sērija ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Time And Seasons Of Dunhuang Plakātu sērija būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Time And Seasons Of Dunhuang Plakātu sērija tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: "Dunhuang Seasonal Festivals" is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.
Izmēri un iepakojums: 594mm×841mm
Birkas: Poster Design, Dunhuang Patterns, Typegraphy Design
Ražošanas tehnoloģija: Screen Printing
Dizaina izaicinājums: In terms of creative conception, it is extremely challenging to achieve the natural integration of Dunhuang elements with the structure and strokes of the font while also ensuring the readability of the font.
Regarding internal factors, having an in-depth understanding of the cultural connotations of Dunhuang and making the design conform to modern aesthetics places high demands on one's knowledge reserve and design capabilities.
Moreover, there are also problems of scattered information and difficulties in screening when it comes to the collected Dunhuang elements.
Pētījums: Research Type: Cultural communication and design practice.
Research Objectives: To popularize Dunhuang culture and the agricultural culture related to the 24 solar terms, explore the design model that combines tradition and modernity, and provide new ideas for the cultural and creative industry.
Methodology: Sort out relevant classical documents and research materials, conduct on - site investigations in Dunhuang Mogao Grottoes, and carry out questionnaires and interviews to collect the public's understanding of traditional culture and their feedback on design works.
Data Collection and Tools: Data are collected from literature materials, on - site investigation records, and 200 questionnaires.
Participants and Experiments: Participants cover people of different ages and occupations. Around the first draft of the poster, evaluations are invited and the design is optimized accordingly.
Results: The poster integrates Dunhuang and solar - term elements. With its eye - catching design, it has been widely spread on social media, triggering enthusiastic discussions among the public about the two cultures and enhancing the cultural attention and influence.
Insights and Impacts: This research sets an example for cultural promotion, inspires creators to explore the value of traditional culture, promotes the innovation of cultural and creative product design, and enables traditional culture to integrate into modern life.
Real - world Impacts: Commercially, cultural and creative products related to the poster have a warm response, expanding the commercial value of traditional culture. Socially, it enhances the public's cultural identity and pride, and promotes cultural inheritance and development. In the design field, it leads the trend of integrating tradition and modernity, injecting vitality into the industry.
Iedvesma: The inspiration for the project comes from the profound connection between Dunhuang murals and the Chinese 24 solar terms. The design combines Dunhuang elements with the agricultural themes of the solar terms, reinterpreting ancient visual language. The project digitally reconstructs Dunhuang mineral colors and traditional patterns, blending them with contemporary typography to breathe new life into them within the context of modern culture.
Projekta ilgums: The project was launched in Dunhuang in November 2023, concluded in October 2024, and was exhibited at Zhejiang Sci-Tech University in November 2024.
Darbības plūsma: The poster design facilitates profound interaction between audiences and the 24 Solar Terms and Dunhuang cultural heritage through four strategic dimensions: visual magnetism, informational storytelling, emotional resonance, and social media propagation. This multidimensional approach achieves dual cultural communication objectives - immersing viewers in traditional aesthetic philosophy while organically stimulating participatory engagement and grassroots dissemination momentum.
Attēlu autori: Main image #1:Dapeng Zhang, Time and Seasons of Dunhuang, 2024.
Optional image #2:Dapeng Zhang, Poster display, 2024.
Optional image #3:Dapeng Zhang, Design application 1 , 2024.
Optional image #4:Dapeng Zhang, Design application 2 , 2024.
Optional image #5:Dapeng Zhang, Design application 3, 2024.