Dream Of The Blue Alkoholisko dzērienu pudeles iepakojums — Wen Liu

Darbs Dream Of The Blue Alkoholisko dzērienu pudeles iepakojums, kura autors ir Wen Liu, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2026

Dream Of The Blue Alkoholisko dzērienu pudeles iepakojums

Autors: Wen Liu

Klients: Shenzhen Oracle Creative Design Co.,Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Dream Of The Blue Alkoholisko dzērienu pudeles iepakojums

Dream Of The Blue ir pudeles iepakojums, kas radīts augstākās klases ķīniešu baidžu dzērienam. Pudele saglabā klasisko zīmola siluetu un papildina to ar bruņu motīvu, kas aizgūts no filmas "Investiture of the Gods", ar smalki grebtiem seniem rakstiem pa visu virsmu. Visa pudele, ieskaitot bruņu reljefu, ir veidota kā viengabala stikls, izmantojot viengabala formēšanas procesu, kas ļauj saglabāt zemas ražošanas izmaksas. Priekšpuses emblēma ir izgatavota no pārstrādāta alumīnija. Iepakojuma izmēri ir 105 x 105 x 308 milimetri.

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Par Bronzas balva A' Design Award

Dream Of The Blue Alkoholisko dzērienu pudeles iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Dream Of The Blue Alkoholisko dzērienu pudeles iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Dream Of The Blue Alkoholisko dzērienu pudeles iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Izmēri un iepakojums: 105mm×105mm×308mm
Birkas: Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Ražošanas tehnoloģija: The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Dizaina izaicinājums: The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Pētījums: The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Iedvesma: More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Projekta ilgums: Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Darbības plūsma: This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Komandas dalībnieki: Creative Direction: Wen Liu
Design Execution: Shaokun Xiao