Wuliangye Yuandingjinsheng Alkoholisko dzērienu iepakojums — Sinong Wu

Darbs Wuliangye Yuandingjinsheng Alkoholisko dzērienu iepakojums, kura autors ir Sinong Wu, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2026

Wuliangye Yuandingjinsheng Alkoholisko dzērienu iepakojums

Autors: Sinong Wu

Klients: Sinong Creative

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Wuliangye Yuandingjinsheng Alkoholisko dzērienu iepakojums

Wuliangye Yuandingjinsheng ir iepakojuma dizains ķīniešu baidzju stiprajam dzērienam, ko pasniedz kāzu banketos. Kastīte atveras ar izvelkamu mehānismu, tā ka divas tušas gleznojuma stilā zīmētas pandas šķietami apskauj viena otru. Sešas ilustrētas kopīgas dzīves stadijas ir sasaistītas ar iepakojuma atvēršanas soļiem. Pudeles forma ir balstīta uz bambusu, bet korķis atveido tradicionālas izšūtas bumbas formu. Iepakojums ir izgatavots no pārstrādājama celulozes materiāla. Spirālveida pudeles kakliņš ļauj pudeli atkārtoti izmantot kā krūzi vai vāzi.

Atzinība

Par Bronzas balva A' Design Award

Wuliangye Yuandingjinsheng Alkoholisko dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Wuliangye Yuandingjinsheng Alkoholisko dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Wuliangye Yuandingjinsheng Alkoholisko dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Izmēri un iepakojums: 255mmX120mmX100mm
Birkas: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Ražošanas tehnoloģija: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Dizaina izaicinājums: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Pētījums: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Iedvesma: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Projekta ilgums: Complete the design in Chengdu, China in the first quarter of 2025.
Darbības plūsma: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patenti: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Komandas dalībnieki: Sinong Wu
Attēlu autori: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.